中国旅游上市公司经营有效性评价研究

Research on Operational Effectiveness of Tourism Traded Companies in China

运用数据包络分析方法,选取我国23家旅游上市公司为研究对象,以2008年经营数据为基础,对企业个体经营业绩及区域竞争力进行评价分析,得出相关结论,同时分析旅游上市公司资本运营中存在的问题并提出改进建议。

This paper uses DEA method,and selects the data in 2008 of 23 tourism traded companies in China.It tries to make the analysis of the individual enterprises operating results and evaluate the Regional Competitiveness,draw relevant conclusions,and give some advice to solve the problems.