无景点旅游:一种新型旅游方式的兴起及影响研究

No Scenic Spot Tourism:the Emergence of a New Form of Tourism and Its Impact to Tourism Industry

通过对"无景点旅游"的兴起及对行业的影响分析,认为旅游者消费渐趋成熟、休闲方式的多元化及理性回归、旅游体验的实际效果及景区超载接客等是其产生的主要原因。随意性、舒适性和灵活性是其三大特点。同时认为,"无景点旅游"对行业的影响主要表现在:从发展内涵上看,新的形态势必引发人们对体验旅游本质的实现途径、旅游意义和归宿的新认识,改变对旅游资源、旅游吸引物和旅游产品的诠释和利用;从组织方式上看,势必造成对传统旅游组织中介旅行社运营管理的冲击;从其完善程度上看,旅游企业及政府机构应改变观念,积极引导和迎合。最后,提出了"无景点旅游"的完善建议。研究将有助于对这一新旅游形态的全面认识,对促进旅游市场健康发展既有理论意义又有现实意义。

Through analyzing the development and the impact to tourism industry of attractionless tourism,the paper thought that the growing maturity of the tourist consumption,the diversified leisure and rational return,the practical effect of tourism experience and scenic areas,etc,are the reasons of attractionless tourist.Randomness,comfort and flexibility are its three major characteristics.At the same time,the impact to tourism industry are mainly in： from the connotation of development,the new form will initiate the people to understand the realization of the essence of the experience traveling,the significance and end-result of traveling;And it will change the annotation and use of the tourist resources,the traveling attractions and the tourism products;From the way of the organization of tourism products,it will impact the operation and management of travel agencies;From its consummation degree,the tourism enterprises and the government apparatus should change their idea,guide positively and cater.At last,this paper provided suggestions to improve the attractionless tourism.The research will be helpful to the comprehensive understanding of the new traveling form,and it has theoretical and practical significance to healthy development of the tourist market.