浅析国内老年健康旅游市场的开发

Domestic Development of Elderly Health Tourism Market

随着中国步入老龄化社会的速度的加快,旅游这种休闲方式逐渐被越来越多的老年人接受,"夕阳人群"催生了旅游的"朝阳产业"。中国国民经济总体水平的提高、医疗保健水平的不断改善以及中国老龄化社会的到来,促使大量的老年人外出旅游。老年旅游产品始终是事关老年旅游健康发展的关键问题,迫切要求对国内老年健康旅游市场的开发进行研究。因此,在分析开发老年健康旅游的意义、老年健康旅游产品供求现状的基础上,提出了相应的老年健康旅游产品的开发和营销策略。

With an aging society in the speed,more and more people accept,the leisure tourism and ＂the crowd＂ spawned tourism ＂sunrise industry＂.And with the overall level of China＇s national economy,the level of medical care is improved greatly,and the arrival of aging,lots of people in tourism,out of tourism products is always the healthy development of the senior tourism relationship between key problems of domestic demands and elderly health development of tourism market,therefore,based on the analysis of the development of tourism the paper analyzes the elderly health status of the tourist products supply and demand,and puts forward the corresponding elderly health tourism product development and marketing strategy.