摘要
通过对广州化肥市场的供求信息、经销商与农户对化肥营销策略的偏好进行调查，研究广州市场的行为特征，针对性地提出经销商管理农户需求信息、建立经销商品牌形象、提供满足农户意愿的营销策略等建议。
By investigating supply and demand information as well as preferences on marketing strategies between fertilizer dealers and farmers in Guangzhou fertilizer market, analyze the character of this market and then presenting some strategies and suggestions, such as managing farmers＇ demand information, establishing dealers＇ own brands, providing marketing strategies which can meet the wishes of farmers and so on.
出处
《中国电子商务》
2010年第10期56-57,共2页
E-commerce in China
关键词
化肥市场
供求信息
经销商策略
fertilizer market
supply and demand information
dealers strategy
