摘要
将博弈论引入企业竞争情报模拟方法,对博弈论在情报模拟方法中的定位进行分析。从互动性条件下的决策支持角度以战略式和扩展式两种博弈模型论证博弈论应用于竞争情报模拟方法的可行性。总结博弈论在情报模拟中的应用范围:竞争环境分析、竞争对手分析和企业内部分析。讨论博弈模拟的实施步骤:建立情报课题,情报收集、情报分析和情报服务。
This paper tries to introduce game theory into enterprise competitive intelligence simulation（CIS）. Location of game theory in CIS is analyzed. Then, this paper proves the feasibility of applying game theory into CIS in the respect of its decision-making support- ing under the conditon of interactivity. Three areas of the application is analyzed ： competititive environment analysis, competitive opponent analysis and enterprise inner analysis. Finally, stages of this application is analyzed ： establishing intelligence topics, information acquisition, information analysis, information service.
出处
《图书情报工作》
CSSCI
北大核心
2010年第22期6-10,共5页
Library and Information Service
关键词
博弈论
竞争情报
模拟
game theory competitive intelligence simulation
