摘要
伴随着竞争动态发展,传统的环境监测与跟踪方法、模式已经不能适应变化要求。在分析动态竞争环境基本特点与企业动态战略基本模式的基础上,引入情景规划法,系统分析与阐述基于情景规划的动态竞争环境的监测与跟踪基本思路、基本模式,并对其机制做深入阐释。
With the dynamic development of competition, the traditional method and pattern of environment scouting ＆ monitoring can＇t adapt the demand of change. Based on analysing the general features of dynamic competitive environment and basic mode of enterprises dynamic strategy, with introducing scenario planning, the paper analyses the basic idea and basic mode of dynamic environment scouting ＆ monitoring based on scenario planning, then illustrates the mechanism of the mode deeply.
出处
《图书情报工作》
CSSCI
北大核心
2010年第22期25-28,33,共5页
Library and Information Service
关键词
环境监测与跟踪
情景规划
动态竞争
environment scouting ＆ monitoring scenario planning dynamic competition
