网络谣言扩散动力及消解——以地震谣言为例

Diffuse Driving Force of Internet Rumors and Its Digestion——A Case of Earthquake Rumors

在界定网络谣言概念和特点的基础上从网络谣言自身、网民群体和大众传播媒介三个方面具体探讨网络谣言扩散的动力,包括网络谣言价值的易逝性、建构话语权的渴望、安全的需要、群体认同的需要、大众传播媒介的介入。同时,并指出要通过瓦解网络谣言的价值性功能、培养网民群体的理性精神和社会知识以及避免大众传播媒介成为注意力的附庸来消解网络谣言扩散的动力。

After defining the concept and features of the internet rumors, the authors discuss the diffuse driving force of internet rumors, including interuet rumors＇ value perishable, internet users＇ desire to construct the right to speak, their security need and the need for group identity and the involvement of mass media. What＇ s more, the paper points out that people can digest the diffuse driving force of internet rumors through the collapse of value function of internet rumors, by cultivating the rational spirit of internet users and avoiding mass media become a vassal of the attention.