基于价值创新的企业商业模式研究

Research on Enterprise's Business Model Based on Value Innovation

本文对国内外文献中有关商业模式的定义进行了比较研究,基于价值创新思想对商业模式的概念和实质进行了结构化的界定,提出了由战略模式、运营模式、盈利模式组成的商业模式层次结构模型,指出企业在商业模式创新中应将如何在所处的价值网络中发现、创造、获取和分配价值作为设计的核心逻辑。

This paper makes a comparative research on the definition of business model according to the literatures at home and aboard.And it defines the concept and substance of business model based on the idea of value innovation,then proposes a hierarchy structure model of business model which is composed of strategic model,operation model and profit model.Finally,it points out the core logic of designing business model is that how to create,acquire and distribute value in value network.