基于SWOT对重庆市数字创意产业的分析

Development Strategy of Chongqing Digital Creative Industries Based on SWOT Analysis

根据国际经验,当人均GDP超过3 000美元时,第三产业特别是知识型、智能型现代服务业会得到蓬勃发展。数字创意产业作为信息技术和文化产业相结合的新兴产业,具有巨大的发展潜力。大力发展数字创意产业,对于调整和优化产业结构、引领经济发展和社会进步、增强城市综合竞争力、建设现代化大都市具有极其重要的意义;此外,对数字创意产业的深入研究也是促进重庆市数字创意产业快速健康发展的重要前提。借助SWOT分析工具,通过分析重庆市数字创意产业发展的现状,找出重庆市发展数字创意产业的优势、劣势、机会与挑战,在此基础上提出重庆市数字创意产业发展战略和措施,进而为重庆市更快、更好地发展数字创意产业提供建议。

According to international experience,when GDP per capita suppasses more than 3000 U.S.dollars,the tertiary industry,especially knowledge-based and intelligent modern service industry will be booming.As an emerging industry,digital creative industry which combines information technology with cultural industries,has a great development potential.The vigorous development of digital creative industry has great significance for adjusting and optimizing industrial structure,leading the economic development and social progress,enhancing the city＇s comprehensive competitiveness,and building a modern metropolis.In addition,a deeper research of digital creative industry is an important prerequisite to promote a rapid and healthy development of digital creative industry in Chongqing.With the help of SWOT,the paper analysed the development of digital creative industry of Chongqing,to find out the strengths,weaknesses,opportunities and threats of digital creative industry,on this basis proposd the development of strategies and measures of digital and creative industries in Chongqing,and then gave some recommendations for digital creative industry of Chongqing.