市场竞争背景下情感谈话类节目情感消费与生产的发展趋势

Study of the Development of Emotional Talk Show in Market Competition

电视情感谈话类节目的内核为"情感",既包括亲情、友情、爱情等人与人之间的"小情感",也包括社会公益、民族情、国家情等人与社会的"大情感"。节目自诞生之日起便引起了业内人士、社会学家、心理专家以及社会舆论的广泛关注与研究,但大多停留在纯理论论述或一般的制作手册层面,他们常常忽略一个问题,即作为电视情感谈话类节目核心的"情感"是可以消费的吗?在激烈的市场化竞争的发展背景下,答案是肯定的。那么,情感要如何进行生产?未来的发展又会如何呢?将电视情感谈话类节目置于电视产业市场化竞争背景下去研究其发展问题。

This article is committed to emotional talk show under the background of market competition to study its development.It discussed the trends of development of emotion-production and consumption of these television programs in future.That is,in order to achieve the deeper excavating of the connotation as well as better development of extension for these emotion-factors,those programs need market strategies to develop personifying communication and social influence.From pure ＂competition＂ to ＂competition-cooperation＂,emotional talk show could become a brand new one.