国外旅游业跨国经营研究评述

Commentary on International Operation of Overseas Tourism Industry

对旅游业宏观层面FDI、饭店业跨国经营和旅行运营商跨国经营等三方面国外旅游业跨国经营文献进行分析。旅游业对外直接投资(FDI)宏观层面的研究,涉及旅游业FDI的流量流向测算、对目的地国的成本收益分析、旅游业FDI与服务贸易协定等之间的关系,对发展中国家的影响及发展中国家的对策;饭店业跨国经营模式的研究主要涉及饭店业跨国经营的优势分析,跨国经营模式选择及影响因素、区位选择、战略联盟;旅行运营商跨国经营主要涉及动机、发展模式及其优劣的分析。

From the perspectives of macro level FDI of tourism industry,hotel international operation and international operation of tour operators,the article gives an insight into foreign literatures on tourism international operation. It covers research on FDI tourism industry macro level and estimation on the throughput and direction of FDI,the cost benefit analysis of the target country,the relationship between tourism FDI and the Agreement on Trade in Services,its impact on developing countries and their strategies; the research on hotel international operating mode mainly focuses on advan-tage analysis of the mode,different operating modes and their effect factors,region selection,strategy alliance; tour operators international operation part focuses on the motivation,mode of development and their advantage/disadvantages.