广西旅游招贴设计中壮族文化语境的营造

Cultural Context of Zhuang Nationality in the Tourism Poster Design of Guangxi

通过分析区域文化与旅游招贴设计的关系,阐述了广西旅游招贴设计中区域文化营造的前提是突出壮族的文化语境,并从壮族传统图形信息的表达、壮族色彩意象的呈现、古壮字意境的表述3个方面论述了广西旅游招贴设计中壮族文化语境营造的方法与途径,进而指出广西旅游招贴设计只有扎根于壮族文化的土壤,才有可能深入探寻新的招贴视觉语言与风格,提高招贴信息传播的实际功效。

Based on the relation between region culture and tourism poster design,it elaborated the regional culture was to express the cultural context of Zhuang nationality,and discussed the ways to create the cultural context of Zhuang nationality in the tourism poster design of Guangxi from three aspects of expression of traditional graphic information,show of color image and ancient writing of Zhuang nationality.Further pointed out the tourism poster design of Guangxi rooted in the soil of Zhuang nationality culture,which could explore a new style of poster and enhance the actual effects of poster information spread.