再论产品竞争中的包装设计

Packaging Design in Products Competition Again

以产品竞争中包装设计的创新之道为论题展开论述,分别从4个不同的角度论述包装设计的视觉形式、科技含量、文化内涵和新理念上的创新之道。在此基础上,提出包装设计的创新,不仅是以其独特的形式传递着不同的商品信息,更为重要的是给人们带来全新的消费观念,且影响着现代社会生活。

The new ways of packaging design in products competition is the focal point of study in the thesis.It talked about from four angles that the packaging design is brought forth new ideas on visual form,content of science and technology,cultural intension and new concept.Therefore,these new ways of packaging design are not only that a unique form is transmitted different merchandise messages especially new concept of consumption but also influence modern social life.