基于品牌拉力模型的服饰专业市场品牌体系构建——以株洲芦淞服饰专业市场为例

Construction of Brand System for Professional Clothing Market Based on the Brand Pull Model ——Taking Zhuzhou Lusong Professional Clothing Market as an Example

在经济全球化、商品同质化的今天，加快品牌建设是服饰专业市场应对国际国内竞争的迫切要求和必然选择。本文拟在服饰专业市场品牌拉力模型的基础上，以株洲芦淞服饰专业市场为例，构建服饰专业市场品牌体系。

In today＇s economic globalization and homogeneity of goods, speeding up the clothing brand building is an urgent requirement and inevitable choice of a professional clothing market in response to the international and domestic competition. This paper will construct a brand system for the professional clothing market based on the brand pull model, taking Zhuzhou Lusong clothing professional market as an example.