摘要
在商业广告中,广告主们总是将他们心目中理想的男性形象引入到广告插图中,并用直白的语言描述和讲解理想男性应该具备的身体、气质、品德、学识和行为举止等,同时向市民们指明通向理想男性的途径。通过对1920-1930年代《申报》的广告进行分析,可见广告主们基于时代要求和部分的现实存在而在广告中用图像和语言虚拟出来的理想男性。
In commercial advertisements,advertisers always introduce the ideal man to the illustrations and describe the qualities that an ideal man should have like moral character,body,temperament,wisdom and behavior in plain language.Meanwhile they show the approaches leading to the ideal man.By reading the advertisements in shenbao of 1920-30s,the paper tries to analyze the ideal man in the advertisements using the image and dumpy language.
出处
《齐鲁学刊》
CSSCI
北大核心
2010年第6期59-65,共7页
Qilu Journal
