基于大学生消费行为的笔记本电脑营销策略探析

Probing into Marketing Strategy of the Notebook Basing on Consumer Behavior of the College Students

作为大学生消费群体,他们有着自己对新鲜事物以及潮流趋势的追逐与见解,每个人特立独行,但是又不乏对自身感兴趣的人或事的不懈追求。熟知数字文化的大学生在IT产品领域中表现出巨大的购买能力,了解大学生的消费行为、认识他们的需求,并且针对他们的消费行为特征进行有效地营销是笔记本电脑企业的当务之急。

As the college students’consumer groups,they have their own chase and opinions about these new things and tendency.Everyone is unique,but there never stop pursuiting their interest.The students who are familiar with the digital culture have shown great purchasing ability to the IT products.To get understand of their consumption behaviors and demand,then according to the characteristics of their consumption behaviors to promote the marketing of the computer are the urgent affairs to these computer enterprises.