如何发现、确立并发展自我发展的本质——客车品牌价值量化分析（二）

How to Identify, Develop and Make Full Use of the Nature of Selfestablishment for Brand Building

自我发展的本质也可以说是发展自我的本质,是品牌价值的本质,贵在发现,难在确立。之所以难,是因为有时缺乏知识、缺乏智慧,有时恰在于＂博学多知＂,让自己难以自辨．难以取舍。当我们不能发现并确立自我发展的本质时，自暴自弃、眼高手低、

Nature of self-establishment is also the fundamental factor for self-development, and has been considered as the nature of brand value. As a matter of fact, though it is much more important to identify this factor, it is even hard to develop and make full use of it due to various reasons. Sometimes, it is because of lacking of knowledge as well as necessary wisdom; sometimes it is just opposite that too much of knowledge and wisdom would make it difficult to identify and determine the right one. This article just provided an analysis and illustrations of true factors that are engaged in self- establishment for brand building.