基于旅游认知的滨海旅游地居民类型研究——以三亚市为例

The Perception-based Types of the Residents in Littoral Destinations:a Case of Sanya

借鉴国内外相关研究成果,设计问卷,对三亚滨海旅游地居民对旅游发展的认知进行了调查研究。应用SPSS15.0,对居民认知数据进行聚类分析,把三亚滨海旅游地居民分成四种类型。分析每种类型居民对旅游发展的认知数据,把四种类型的居民分别命名为强烈支技者、矛盾支持者、理性支持者和反对者,并提出相应的管理对策。

Borrow ideas from the domestic and foreign relevant research,this paper suveyed the perceptions of littoral residents in Sanya on tourism development,applied cluster analysis on the datas of resident＇s perception,and sergmented the residents into four types by SPSS15.0.It named the four types of residents fervent supporters,incoherent supporters and rational supporters and presented corresponding management countermeasures.