广电报也需要精心打造头版

Necessity of Refining the Front Page for Broadcasting TV Newspapers

报纸间竞争的白热化也加速了报纸与视觉符号的联姻。报纸内容同质化倾向愈趋严重,相互间在内容层面的竞争落差也逐渐减少,于是不约而同地转向报纸形式的竞争,在报纸版面上就表现为特色鲜明,花样众多,更新周期短,而作为"门面版"的头版更是革新的要地,能否在报摊上堆放的几十种各类报纸中脱颖而出,头版的形象至关重要。

The intense competition among newspapers has speeded up their alliances with visual symbols.The content of newspapers are becoming increasingly homogeneous and the competition are invariably at the level of form,evidenced by various and distinctive layouts and short renewing cycle.The image of front page of the vital importance to distinguish a newspaper in the fierce competition.