摘要
网络经济时代为零售市场带来了全新的电子商务渠道,这一无店铺售卖形式之潜力逐渐被众多企业关注研究。文中分析了电子商务渠道的现状,并对传统厂商引入新渠道被动的主客观原因作了具体分析。最后提出了引入电子商务渠道后如何整合新旧渠道的对策与建议。
The network economical time brings new e-commercial channel for the retail market,the potential of non-store retailing is gradually paid attention to and researched by many enterprises.This article analyzed the e-commercial channel＇s present situation,and made the concrete analysis to passive and the objective reason of introducing the new channel for the traditional manufacturer.finally,this article proposed some countermeasures and the suggestions for how to deal with the conflict of new and old channel after the introducing e-commercial channel.
出处
《物流工程与管理》
2010年第11期94-95,144,共3页
Logistics Engineering and Management
关键词
传统渠道
电子商务渠道
整合
渠道冲突
traditional channel
e-commercial channel
conformity
channel conflict
