高校网络健康传播的互动平台研究——以校园BBS为例

ON INTERACTIVE PLATFORM OF INTERNET HEALTH COMMUNICATION IN HIGHER SCHOOL——TAKING CAMPUS BBS AS EXAMPLE

网络健康传播是健康传播的新形式。网络媒体对高学历、年轻化、高互联网使用率的大学生进行健康传播扮演着越来越重要的角色。为了解我国高校BBS健康传播发展,对中国大陆76所高校官方BBS健康板块的开设时间和主题进行统计,结合相关环境变化及其影响进行分析研究,揭示存在的问题并提出相应建议。研究发现:各高校BBS健康板块发展不均衡,心理健康板块发展优先生理健康板块,目前校园BBS上的健康信息的数量和质量远不能满足高校师生的需求。高校应引入、培养具有专业背景的意见领袖。

Internet health communication is a new form of health communication.Now Internet plays an important role in health communication to higher school students.76 higher schools were selected to analyze the evolution of BBS health board,ranging form the date of establishment to subject matter.Through factor analysis and history analysis,this thesis tries to unearth the factors which influence higher school BBS health communication,in addition,it summarizes the problems and proposes relevant countermeasures.The development of health boards varied widely in different schools.The health information could not meet health needs of students and teachers.In order to optimize the interactive mode for internet health communication,more professional opinion leader should be built.