网络舆情发展与地方政府社会治理考量

Consideration of the Development of the Network Public Feeling and Local Governments' Social Administration

当前,网络舆情深刻地改变着我国的政治生态,也改变了人们的社会政治参与模式,为现代民主政治和公民社会的发展和完善提供了新的条件。网络是现代社会政党巩固执政地位的重要工具和政府治理社会的重要平台,充分利用网络是政治社会化得到充分实现的前提和保证。在新媒体时代,充分认识网络舆情的重要性,全面了解网络舆情的特点,以开放的态度看待网络舆情,以娴熟的技巧应对网络舆情,加强网管队伍建设,增强网络舆情引导的凝聚力和感染力,是地方政府提高社会治理能力的必然要求。

Nowadays, the network public feeling has dramatically changed China＇s polictical ecology and people＇s social and political participation modes, providing new conditions for the development and perfection of modern democratic politics and civil society. Network is an important tool for modern parties to consolidate their position to wield state power and a major platform for the governments＇ social ad- ministration. Making full use of the network is the pre-requisite and guarantee of the realization of so- cialization of politics. In the era of new media, a full understanding of the importance of network public feeling, a complete knowledge of its characteristics, looking at it with an open mind, handling it with tactics, intensifying the construction of network management personnel, and strengthening the cohesive force and appeal led by the network public feeling are necessary for local governments to improve their ability to administer society.