农村受众媒介素养教育体系建构初探——以井冈山区域调查为例

Initial Exploration of the Construction of Rural Audiences' Media Literacy Education System——with Example of Jianggangshan Region Investigations

我国农村受众媒介素养的提升,是社会转型时期的迫切需要。农村受众媒介素养教育是一项社会系统工程,需各方配合与协调。本文在定量研究的基础上,从政府、传媒、学校、家庭以及农民自身建设的角度提出建构农村受众媒介素养教育体系的初步设想,以逐步建立起符合中国语境的媒介素养理论和实践体系。

The improvement of rural audiences＇ media literacy is an urgent need for China in its social transition time.This construction as a social system work calls for coordination and collaborations from all parties.Based on quantitative studies,certain preliminary envisages are given in this paper for constructing a rural audiences＇ media literacy education system in terms of government,media,school,family and peasant persons,so as to establish media literacy theories and a practice system appropriate to Chinese context.