面向市场细分的柔性模块主参数系列拓展研究

Research on Main Parameter Series Expansion of Flexible Module for Market Segmentation

针对目前无法有效地发现及挖掘潜在的细分市场问题,提出采用回归分析方法,对产品关键柔性模块主参数系列进行纵向拓展。通过构建设计主参数间回归模型,对参数间的内在关联关系进行了抽象描述与提取。应用结果表明,该方法构建的回归模型能有效满足潜在细分市场的拓展需求,且误差小。

By analyzing the problem that the potential market segmentation can＇t be digged out effectively,this paper provides a method that can longitudinally expand main parameter series of the key flexible modules through regression analysis.The internal relationships of main paremeters are described and picked up through establishing the regression models of main parameters.It is showed that the regression model can satisfy the requirement of potential market segmentation effectively and has little errors.