从海派文化的消费传统看周立波热

Zhou Libo Mania in the Perspective of the Consumptive Tradition of Shanghainese Culture

自2008年底开始,周立波凭借自己独创的"海派清口"《笑侃三十年》、《笑侃大上海》和《我为财狂》在上海迅速蹿红,成为2009年上海演出市场最具影响力的文化事件,他本人也成了2009年中国娱乐休闲文化的热点人物。从海派文化的消费传统看,周立波是在用"海派清口"这种既有传统风格又融入创新意识的表演形式,通过怀旧的言说方式勾起观众的大上海主义情结,赢得观众的认同,然后再用一种娱乐的方式与社会热点、当前时政进行对接,迎合了大众的消费口味,从而扩大了其在娱乐文化市场的影响。

Beginning from the end of the year 2008,Zhou Libo rose rapidly to the top via his original creation,Haipai Qingkou,or Shanghai-style clean talk（solo talk）.His three series of shows： Humorous Talk on the Past 30 Years,Humorous Talk on Grand Shanghai and I＇m Crazy About Money,have been played over 100 times,yielding a 3,000,000-yuan box office in Shanghai＇s theatres,which became one of the most influential cultural events in Shanghai＇s show biz market in 2009.It is also in that year that Zhou Libo became a rock star in China＇s entertainmental circle.In the perspective of the consumptive tradition of Shanghai-style culture,we will find that,Zhou Libo,by means of Haipai Qingkou or Shanghai-style clean talk which combines the traditional style with the innovated content,narrates a nostalgic Shanghainese chauvinism catering to audience.In addition,Zhou Libo＇s shows are also mingled with hot national issues,social or political,which meet the audience＇s tastes and strengthen his fame in the entertainmental industry.