新疆高校开拓中亚教育市场的SWOT分析与战略选择

A Swot Analysis and Strategic Choice of Xinjiang's Colleges Developing Educational Markets in Central Asia

本文运用SWOT分析方法对新疆高校开发中亚教育市场中面临的优势、劣势、机遇、威胁四个方面进行了全面分析。新疆留学生教育的发展,优势与劣势并存、机会与威胁同在,关键是如何充分利用优势、消除劣势。并借助SWOT模型中的不同战略组合提出了新疆开发中亚留学市场的的LCVP战略选择方式,为发展新疆留学生教育提供了依据。

This thesis undertakes a all-round analysis of the strengths and weaknesses,opportunities and threats faced by Xinjiang＇s colleges developing education markets in Central Asia with SWOT analysis.The conclusion is that strengths and weaknesses,opportunities and threats all exist at the same time and the key of the problem is how to use the strengths and eliminate the weaknesses.Moreover,we put forward a LCVP strategy in order to make a basis on the development of Xinjiang＇ foreign student education.