我国体育产业结构现状分析及对策研究

The Structural Status of the Sports Industry and the Related Policy

地区间体育产业发展程度不平衡.但同样的"首因效应"的存在,使城市体育产业存在过剩状态;而在广大农村地区,由于经济和观念的原因,体育产业尚未得到发展.因此,我国体育产业结构的关联质量也较低.通过结构调整,使我国体育产业获得在一定时期内保持较高发展速度的能力.通过在调整中加快体制转换和制度建设,建立起能够对结构矛盾做出积极反应和自行调整的新机制.因而,在市场机制发挥作用的体育产业领域,必须辅以政府的宏观调控.

Sports industry is developing unevenly among different areas in China.Insensible investment leads to the surplus of sports industry in urban areas while backward economy and notion lead to under development of sports industry in rural areas.Besides,the relevance quality of sports industry in China is rather insufficient.It is necessary to make sports industry in China develop at a lasting and high rate through structural readjustment.In this way,new mechanism of quick response to structural problems and self readjustment is to be established through system shift and regulations construction.Governmental control will be of supplementary function in the sports industry mainly dominated by market system.