网络广告监管亟需解决的法律问题

Problems About Internet Marketing Supervising

互联网迅猛发展,使得网络广告成为社会重要媒介并且市场规模迅速扩展。但网络广告发布形式、内容多与现行法律法规不符,特别是虚假的网络广告已严重影响到社会稳定,消费者深受其害,社会各界对此反映强烈,而我国现行的《广告法》对如何规制网络广告基本未涉及,因此,如何运用法规加强网络广告监管,是当前亟须解决的问题。

As the intemet developed, intemet ad is becoming an important social media and expanding rapidly. However, some parts of the execution is illegal and affect the consumers and society greatly, so how to reinforce the internet monitoring is very urgent.