企业明天的核心竞争力-品牌形象

Enterprise Core Competitiveness of Tomorrow—Brand Image

在经济危机下许多企业的生存弊端逐渐暴露出来,中国企业缺乏什么成了大家关注的焦点。关于这个问题众说纷纭,有人说中国企业缺的是人才,有人说中国企业缺乏先进的管理模式,也有人说中国企业缺少的是创新……然而从宏观角度讲中国企业缺的是良好的品牌形象。在日趋同质化的市场中,良好的品牌形象将成为企业的核心竞争力。

In economic crisis,the survival of enterprises under the promise gradually exposed the shortcomings,what has become all the Chinese enterprises lack the focus of attention.All different opinions on this issue,some people say that Chinese enterprises lack talent,Some people say that the Chinese enterprises lack the advanced management mode,Some say the lack of the innovation of Chinese enterprises......However,from the macro point of view is that Chinese enterprises lack a good brand image.In the increasingly homo-geneity market,a good brand image will become the core competitiveness of enterprises.