浅议奢侈品的消费变迁所蕴涵的社会价值——从新中国成立后旅游业发展的视点展开

On the consumption of luxury goods by implication of the social values change——After the people’s republic of China started the development of tourism perspective

近几年"奢侈品"一词经常出现在各大新闻报道中,"奢侈品"不仅指具体的物品,而且也包含很多抽象的服务产品,如旅游等。以新中国成立以来旅游业的发展为切入点,运用奢侈品消费行为的相对性理论及马斯洛需求层次论分析奢侈品在消费变迁过程中所蕴涵的社会价值。

As the development of commodity economy and rising living standards in recent years, ＂luxury＂ is often the major news, the ＂luxury＂ is not only refers to specific items, but also contains many abstract services products such as tourism In this paper,slnce the people＇s republic of china,the development of tourism as an entry point,using the relative luxury consumer behavior theory and Maslow＇s Hierarchy of Needs theory of luxury consumption of changes in the course of the implied social value.