日本国民在其国内过夜观光行为研究——基于日本国内的调查资料

A Research on Japanese Overnight Tourism Behavior in Japan-With the Investigation Data of Japanese as the Basis

日本访华客源市场呈现疲软的发展态势,在金融危机的影响下更是出现了负增长。在此背景下,系统研究并开发日本客源市场不仅具有经济意义,而且对增进两国人民之间的了解,也有积极的影响作用。以日本国内调查资料为基础,对日本国民在其境内过夜观光的态度、信息来源、频度、目的、时间、花费、行为方式和影响因素等方面进行了系统的分析,希望能增加对日本客源市场的了解,以促进开拓我国海外客源旅游市场。

The Japanese tourists to China maintain a sluggish decline,and there appears a negative growth due to the influence of world economic recession recently.So the study of Japanese tourist market is not only of practical and economical meaning and significance,but also of the mutual understanding of peoples of the two countries.Based on the investigation data of Japan,the paper analyses the Japanese overnight tourism in Japan from the angles of attitude,information source,frequency,intentions,time,expenditure,manners of behavior and affecting factors,etc.It is hoped that the research could help us learn more about the expansion of Japanese tourism market.