后金融危机时代中国出版“走出去”的机遇与对策

The Opportunity and Strategy of Chinese Publishing Industry's "Going Global" in the Situation of Post-financial Crisis Era

全球出版业经历了金融危机时期的急剧衰退后,迎来了企稳回升的后金融危机时代。我国出台振兴文化产业的国家政策、新一轮新闻出版体制改革以及全球出版业格局的调整等为后金融危机时代的我国出版"走出去"提供了难得的历史性机遇。在讨论后金融危机时代,我国出版"走出去"面临的机遇的基础上,重点分析探讨我国出版如何"走出去"。

After experiencing a sharp decline during the financial crisis,the global publishing industry ushers the post-crisis era with the steady rise.China＇s national policy of promulgating the revitalization of cultural industries,a new round of press and publication system and the global publishing industry pattern of adjustment to the financial crisis provide a rare historical opportunity for the publishing industry ＂to go global＂ under the financial crisis of the post times.Based on the discussion of the financial crisis of this time and the opportunities of publishing industry＇s ＂Going Global＂,the essay focuses on how the publishing industry goes global.