中小企业发展电子商务的对策研究——以义乌市Z饰品厂为例

Countermeasure Research on Developing E-commerce in the Small and Medium-sized Enterprises

针对义乌市Z饰品厂，分析其企业电子商务的发展阶段、步骤和特点，从而突出中小企业电子商务的特色以及存在不足的问题，并针对其中的问题制定出符合中小企业电子商务发展的对策，积极开拓新的商业模式。

By analyzing the e-commerce development stages, its steps and characteristics in Z jewelry factory in Yiwu, the e-commerce characteristics of small and medium-sized enterprises as well as some problems are emphasized and some countermeasures for the e-commerce development of small and medium-sized enterprises are put forth in the paper to actively explore new business models.