工程投标策略与报价技巧探索

On exploration of engineering bidding strategies and pricing skills

结合工作实践,针对工程投标策略和报价技巧进行了探讨,分析阐述了有的放矢、联合投标、投多保少、高价中标等投标策略的特点和适用性,着重介绍了基本报价技巧及针对确定定评标方式的报价技巧,以期指导承包商提高中标率。

Combining with working practice, the paper explores the engineering bidding strategies and pricing skills, illustrates the features and adoptability of the bidding strategies including the fixed purpose, the combined bidding, strategy of bidding more and leaving less and the bid-ding at high price, and introduces the basic bidding skills and skills aiming at identifying the bidding way, so as to direct the contractor to improve the bidding ratio.