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如何向世界讲述中国故事——美国媒体国际传播的经验及启示 被引量:25

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摘要 媒体是软实力的重要来源之一,在塑造国家软实力方面发挥着关键作用。美国媒体精于此道,在国际传播中占据优势地位。中国经济的迅猛发展创造了世界奇迹,但在国际舞台上的声音仍然较弱。要向世界讲述真实的、全面的、具有吸引力的中国故事,中国媒体应理性借鉴美国媒体的经验,加快实施"走出去"战略,把握国际传播态势,采取有针对性的措施提高自身的国际传播能力。
作者 姚晓东
机构地区 中共江苏省委
出处 《江海学刊》 CSSCI 北大核心 2010年第6期104-110,共7页 Jianghai Academic Journal
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参考文献13

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