全球化语境下的中国传统玩具再设计

Redesign of Chinese Traditional Toys under Globalization

就中国传统玩具的种类、特征以及全球化背景下中国传统玩具的现状进行了论述,对比分析了中国传统玩具与"洋玩具"、新玩具设计特征的差异,在此基础上,提出了全球化语境下寓文化内涵于玩具形态、依据现代孩子的认知特征和兴趣爱好进行设计、为传统玩具注入科技含量、改变传统玩具的造型和材质、对传统玩具进行模块化设计,摆脱传统玩具简陋单一的面貌,创立中国传统玩具的新品牌等未来中国传统玩具再设计的基本思路。

The paper discussed the type of traditional Chinese toys,character and background of globalization,the status of traditional toys,compared with the traditional toy and ＂foreign toy,＂ and analyzed the new toy design features of the differences.It proposed a new design by the science and technology content for traditional toys,by changing shape and texture of traditional toys,traditional toys modular under global of context,with combination of cultural connotations in toy form,according to the modern children＇s cognitive characteristics and interest.It also proposed to create a new brand of Chinese traditional toys.