客户价值管理研究与探讨

Discussion and Research of Customer Value Management

介绍了客户价值管理研究和探讨的意义、客户价值的定义及计算、客户价值管理的策略和方法等;认为对客户价值管理的重视最终可以提高企业产品市场份额和企业竞争力,为企业带来最大化的价值。

This article primarily discusses the research and discussion on the significance of customer value management, customer value definition and calculation,the strategies and methods of customer value management,etc.This article considers the attention to customer value management ultimately improves market share of enterprise products and the competitiveness of enterprises,and brings the maximum value to the enterprises ! Therefore,there are great significance and utility values in analysis,research and discussion of customer value management.