虚拟社区中个人族群身份的视觉化展演——以三苗网论坛为例

Visual Performance of Individual's Ethnic Identity in Online Communities——A Case Study on 3miao Forum

重点关注于网络空间里族群成员如何将其族群身份进行视觉化的符号展演。在对三苗网论坛注册用户名进行数据统计和结构性访谈后发现,虚拟社区中的成员通过注册用户名、上传图片头像与添加签名档内容三个符号化方式来展演族群身份,其身份展演具有七个特征:泛族群认同、随时性、可视化/视觉化、一定的真实性、无龄感和跨性别。论坛活动的参与有助于族群成员加强其族群认同。

To focus on how ethnic individuals perform their identity visually and symbolically in online communities, this paper presents the results of an interpretive study of Miao/Hmong identity by data analysis, participated observation and interviews. Through registration names, icons, and signatures, members exhibit ethnicity and label it some characters： panMiao/Hmong identity, all times, visualization, certain reality, non-age and cross-gender. Finally, online activities contribute ethnic identity of new members.