摘要
Major findings are discussed of a project of Investigating the Markets of Denim Wear in Hong Kong and China,sponsored by Institute of Textile and Clothing, Hong Kong Polytechnic University. The project was conducted and Chengdu. Total sample size was about 4000. The discussion is focused on three topics:dressing habits of the Chinese people in denim wear,their comsumption patterns of denim wear,and their attitude and awareness of denim wear brands. Based on the findings,marketing implications are discussed as well.
Major findings are discussed of a project of Investigating the Markets of Denim Wear in Hong Kong and China,sponsored by Institute of Textile and Clothing, Hong Kong Polytechnic University. The project was conducted and Chengdu. Total sample size was about 4000. The discussion is focused on three topics:dressing habits of the Chinese people in denim wear,their comsumption patterns of denim wear,and their attitude and awareness of denim wear brands. Based on the findings,marketing implications are discussed as well.
出处
《纺织学报》
EI
CAS
CSCD
北大核心
1999年第3期163-164,共2页
Journal of Textile Research
