我国网络销售发展现状及对策探讨

The Discussion of the Development and Strategies of Internet Sales in China

随着网络技术的不断推广和发展,网络销售作为一种新兴的销售模式在社会经济中发挥了重要作用。本文系统的研究了国外发达国家的网络销售模型和特点,对我国网络销售存在的六大主要问题进行归纳总结,结合我国网络销售的发展现状和实际国情,针对网络销售的模型提出了以网络销售文化为中心的发展策略,为网络销售的快速发展提供了相关指导。

As a new sales model, the internet sales have played an important role in socio-economic development with the growth and populization of network technology. This paper studies the mode and the features of internet sales in developed countries and analyzes six problems of internet sales in China. According to the status quo, the paper proposes the developing strategies for the internet sales mode in China and provides the relative guidance for the quick development of internet sales.