江苏省体育赛事市场开发的现状与对策研究

Research on Market Development Condition of Sports Competition in Jiangsu Province

体育赛事产业与城市竞争力是一种双向互动关系,体育赛事对于城市经济增长效应、产业结构效应、城市品牌效应具有一定的推动作用。江苏省体育赛事市场开发在南北、城乡间存在明显的不协调发展状况。通过赛事市场化开发的南北协调、城乡并举措施,提升体育赛事市场开发的辐射效应,完善体育赛事开发的投融资渠道,是加快江苏省体育赛事市场开发的有效措施。

There is a two -way interaction between the sports competition industry and the city competitive strength. Sports competition, to some extent, promotes the economic growth, industrial structure and the brand effect of a city. There exists an inharmonious developing situation between south and north region, city and rural areas in the market of Jiangsu competitive sports. Improving the radiation effect and the financing channels of the development of sports competition via the south - north and urban - rural coordination are the effective measures to speed up the market development of Jiangsu sports competition.