我国体育用品企业市场竞争力战略构想

Consideration on Market Competitive Strategy of Sports Goods Enterprise in China

本文通过分析当前我国体育用品企业的市场竞争力的特点,对如何提高我国目前体育用品业自身竞争力进行一些理论探索。并提出市场竞争力战略构想。

This paper analyzes the character of market competitiveness of current sports goods enterprises in China and makes theoretical exploration on how to improve the competitiveness of our sports goods enterprises. Based on it, some considerations on market competitive strategy are put forward.