国际商务谈判中的礼貌策略

Politeness Strategies in International Business Negotiations

在经济全球化的影响下,国际商务谈判日益频繁,礼貌原则无疑是国际商务谈判中一个重要的语用策略,能获得更多的经济利益,且得体的谈吐能使谈判手在对方心目中树立良好的文化素养和职业道德形象。商务谈判过程中谈判手如何正确运用礼貌语言,注意礼貌策略,将会影响谈判的结果。

International business negotiations have become more frequent with the impact of economic globalization. Politeness principles are no doubt important pragmatic strategies in international economic negotiations as they may help obtain more economic benefits. A negotiator with proper attitude and wording will impress the listener as a man with good cultural accomplishment and professional ethics. So the era＇feet use of polite language and politeness strategies in the process of a business negotiation will purely affect the result of the negotiation. This article, on the basis of related politeness theories, aims to give an analysis of the active role politeness strategies will plav in business negotiations.