旅游体验经济评价指标体系初探——以桂林漓江古东景区为例

On the Evaluation Index System of Tourist Experience Economy ——Taking Gudong Scenic Area of Li River at Guilin as an Example

旅游是体验经济时代最典型的体验性活动,体验需求也逐渐成为旅游需求的主流。基于顾客体验价值这一核心,结合经济学、文化人类学和社会学视角,尝试性地选取了27个因子,构建旅游体验经济评价指标体系。并对桂林漓江古东景区进行相关实证分析,以期指导旅游体验经济的建设和发展。

Traveling is the most typical experiencing activity in the time of experience economy, and the demand for experiencing also gradually becomes the mainstream demand in traveling. Based on the core of the customer experiencing value, and combining the different perspectives of economics, cultural anthropology and sociology, this article tentatively selects 27 factors to build a tourist experience economic evaluation index system, with which an empirical analysis is made about the Gudong Scenic Area of Li River at Guilin with an aim to guide the construction and development of travel experiencing economy.