英语广告语篇中词汇衔接的文体效应及成因

On Stylistic Effects and Causes of Lexical Cohesions in English Advertising Discourse

Cohesion in English一书中介绍了两种主要的词汇衔接方式:词汇复现和词汇搭配,这两种衔接方式还涵盖了许多具体的词汇衔接手段。文章结合语料分析,从功能文体学的角度分析这些词汇衔接如何给广告语篇带来丰富的文体效应;并从认知心理学角度和系统功能语言学的语域、话语方式等理论出发,讨论英语广告语篇中的词汇衔接成因。

This paper illustrates how two main lexical cohesions, reiteration and collocation, bring English advertisements various stylistic effects. It also probes into the causes of these lexical cohesions by applying theories of cognitive psychology, register of systemic-functional linguistics and mode of discourse.