我国中小企业对美经营存在的问题及采用的战略

Problems and Strategies on Business of Chinese Small and Medium-sized Enterprises to America

当前,我国中小企业对美经营存在的问题是,缺乏科学的管理理念和完善的商业计划书,缺少强有力的产品质量保证,缺乏对美国市场的调查和研究。我国中小企业应通过市场调查,做好商业计划,制定适合时宜的经营战略,选择适销对路的产品策略,制订合理的跨国经营产品价格,采取低成本高效用的产品市场促销策略,从而成功实现对美经营的目标。

Now, for .Chinese small and medium-sized enterprises, the problems on business strategy to America are lack of scientific management concept and perfect business plan, powerful product quality assurance, research on American market. The small and medium-sized enterprises should make perfect business plan through market research, proper business strategies, marketable product strategy, reasonable product price of international business, low-cost and high-efficiency promotion strategy, and realize the goal of business strategy to America.