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绿色的绩效

The GREEN-Motivated Performance
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摘要 几乎所有企业都认识到了“可持续”的重要性,可是,在实践可持续战略时,如何才能不背离企业当下的价值追求,让绿色成为企业提高绩效的源动力之一呢?变绿为金,企业需要克服五大现实的障碍。 Almost all companies have been aware of the importance of sustainability nowadays, however, when it comes to strategy implementation, how to make sure every single move of the enterprise in accordance with the final GREEN goal? By what means can sustainability become the essential driving force of performance?On the way from GREEN to GOLD, there are five actual obstacles for enterprises to overcome.
机构地区 埃森哲
出处 《21世纪商业评论》 2010年第12期82-85,13,共4页 21st Century Business Review
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