摘要
本文通过分析Halliday和Kress的符号学理论探讨多模态语篇分析的符号学理据,指出多模态语篇研究是以语言研究为基础的社会符号学理论扩展至其他皮尔士模态研究的结果;社会符号学不是符号研究的纯理论,也不是自足的理论体系,而是在分析社会现象、解决社会实践问题的过程中存在和发展的理论与实践统一体。
This paper attempts to explore the semiotic motivation of multimodal discourse analysis.Through the analysis of social semiotic theory proposed by Halliday and Kress,the paper points out that multimodal discourse analysis signifies the development of social semiotics based on language study into the other semiosis,and social semiotics is neither the pure theory of semiotics,nor the self-contained theoretical system,it is derived from social practices,designed for and developed through solving social problems.
出处
《外语学刊》
CSSCI
北大核心
2010年第6期145-147,共3页
Foreign Language Research
关键词
符号
多模态语篇
社会符号学
sign
multimodal discourse analysis
social semiotics
