摘要
2010年，商战无疑进入高发期，而在这些涉嫌不正当的竞争，其真相总是隐藏在层层叠叠的真假外衣下。
In our view,transparent competition between companies on proper rules of the game is 'white' whereas attacking your competitors by unjustifiable means is 'black'.Black wars,such as the strife between 360 and QQ and the so-called 'PR competition' between Mengniu and Yili,are now drawing public attention.These business wars have caused public opinions to focus on the moral standard of Chinese companies.What lessons should we learn? What corporate values and strategies should we hold? What should our attitude and response toward attacks from the competition?
出处
《经理人》
2010年第12期106-112,共7页
Manager
