从孔子学院看汉语言文化推广的模式与效果

The Promotion of the Chinese Language & Culture through the Confucius Institute:Modes & Effects

作为汉语言文化教育"走出国门"的第一品牌,孔子学院在全球的发展和壮大掀起了新一轮"中国文化热"。作为多边文化外交的新形式,孔子学院不仅为中国文化敲开"东学西渐"的大门,也为中国在高速发展中硬实力和软实力的协调做出成功的尝试。本文以孔子学院为研究对象,以中国汉语言文化推广的政策和目标为依据,通过对孔子学院的战略、现状和效果三方面的分析,寻找新时期汉语言文化推广与传播的有效路径和对未来发展方向的建议。

As the leading brand in the teaching and learning of the Chinese language and culture,the Confucius Institute has ignited another global wave of enthusiasm in the Chinese culture.As a new form of cultural diplomacy for multilateral cooperation,the Confucius Institute has also started a massive dissemination of the Chinese culture to the west,and its worldwide expansion witnesses the successful effort by a fast-growing China to balance its soft power with its hard power.This article studies the strategies,status quo and effects of the Confucius Institute initiative from the perspective of cross-cultural communication,and is intended to sum up some effective ways for the promotion and transmission of the Chinese language and culture in a new era.